BMW and Mini dealers offer free seven-day insurance
BMW Financial Services (GB) has appointed insurance technology firm Wrisk as the provider of BMW and MINI Car Insurance in the UK.
The deal will also offer free seven day’s insurance to buyers of BMW and Mini cars through dealerships
The seven-day proposition gives consumers more time to consider insurance options.
Wrisk is a consumer-facing app that enables customers to buy and manage multiple types of insurance in a single plan. The firm recently completed a second Seedrs crowdfunding raise, raising £1m.
The platform now being used to supply BMW and MINI Car Insurance was developed during Wrisk’s time at the BMW Innovation Lab, a corporate technology incubator, in 2016.
The Lab provides an opportunity for early-stage startup companies to partner with BMW Group’s UK commercial divisions.
Niall Barton, Co-Founder and CEO at Wrisk, said: “The insurance industry has been slow to keep up with the demands of today’s tech-savvy and digital-first audience. Wrisk is the new kid on the block. This means we move quickly and innovate at speed. In a world where convenience is king, this is invaluable, rebuilding insurance to fit around how the consumer wants to interact with their insurance provider, engaging on their terms.”
Steve Cann, general manager, insurance solutions at BMW Financial Services (GB), said: “Like it or not, the market has changed dramatically in the past ten years. We have gone from very traditional means of providing insurance, to opening up online. Now, it is about offering on-demand services that are hyper-convenient for the user.”
News Source: MotorTrader.com